Introduction

To advance the National IPR Policy and boost creativity, innovation, competitiveness, and economic growth in India, effectively leveraging intellectual property (IP) is crucial. With India's economy growing rapidly, it is essential to not only generate IP within the country but also to legally protect and utilize it. However, limited awareness about individual rights to safeguard ideas and innovations, along with a lack of understanding of the processes involved in securing IP rights, has impeded India’s progress in this field. Given India’s vast potential and its significant role on the global stage, now is the time to step up and establish ourselves as a global leader in innovation and intellectual property.

Raising awareness about Intellectual Property Rights (IPR) is essential for both generating and commercializing IP, which is why “IPR Awareness: Outreach and Promotion” is the top priority of the National IPR Policy. Since IP represents creations of the mind, it is crucial to spread knowledge about it across all segments of society. The Policy envisions an India where students in schools, colleges, and universities, as well as industry groups and citizens from Tier 1, Tier 2, Tier 3 cities, and rural areas, are well-informed about their intellectual property rights. Additionally, for effective enforcement of IP rights for individuals and companies, it is vital that enforcement agencies and the judiciary are sensitized and regularly updated on the latest IP laws

The IPR Awareness campaign plays a key role in achieving the objectives of the National IPR Policy. By increasing awareness of intellectual property rights among citizens, the country can expect a growth in its domestic IP portfolio. This will lead to a higher number of IPs created within India, boost the competitiveness of Indian industries both nationally and internationally, and contribute to overall economic growth.