Basics

Industrial Design Basics

  • An industrial design refers to the visual features of a product—such as its shape, pattern, configuration, ornamentation, or color arrangement—that make it aesthetically unique and distinguishable from others in the market.
  • The purpose of industrial designs is to enhance the visual appeal of products, making them more attractive to consumers and boosting their market value.
  • In India, design protection is governed by the Designs Act, 2000, which requires that a design must be visibly applied to a finished article to be eligible for registration.
intellectual property

What can be registered as Design in India?

To qualify for registration, a design must:

Be new or original (not necessarily entirely new—can be a novel application of an existing design to a product).

Be visually distinct and not previously disclosed to the public

Be non-functional, i.e., the design must serve an aesthetic purpose, not a purely functional one.

Not be immoral or contrary to public order.

What cannot be registered as Design

The inside arrangements of a a product (say money purse, box or analmirah, etc.) are not designs under the Act as their design is not visible at the surface when put on display.

Benefits of Registration

Enhances the aesthetic appeal of the product.

Boosts marketability and consumer preference.

Offers legal protection and can be enforced in court.

Grants an exclusive right to use the design, improving licensing and commercial opportunities.

Term of Design

The design protection is provided for 10 years. The period of protection is extendable to 5 years after the expiry of 10 years’ duration.

  • Piracy of a design means the application of a design or its imitation to any article belonging to class of articlesin which the design has been registered for the purpose of sale or importation of such articles without the written permission.
  • Publishing such articles or exposing terms for sale with knowledge of the unauthorized application of the design to them is piracy of a design. As a responsible member of the society, refrain from any such unauthorized use.
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